A Few Good Blog Marketing Tools

Optimize your blog for better marketing results

“…only a small portion of Fortune 500 companies have their own blogs today, according to Forrester — despite the fact that blogging is inexpensive and easy compared with other marketing tactics.”

Large companies may not be blogging, but it’s more likely that a direct competitor who’s solo in size like you is on the blogging wagon. However, that doesn’t mean the competition can be found online through their blog as easily as you, especially if your blog includes keywords that increase your search engine ranking.

That was a key focus in BtoB’s February 11th NetMarketing column. The above quote from BtoB was hardly a revelation, as many of us escaped the corporate world where everything is stuck in a committee meeting followed by extensive reports, studies, and findings.

While the main article, The Blog Boost, introduced non-bloggers to the blogging world, the sidebar Ask The Expert column mentioned links to bookmark if a blog is one of your marketing tools.

Duane Forrester, senior program manager at Microsoft, was this issue’s expert, stating:

“Tools such as www.keyworddiscovery.com or www.wordtracker.com can help you see how many people have searched for a given phrase, helping you understand which keywords to use.”

You’ll find the Ask The Expert column here and The Blog Boost article here, at least while the issue is online.

With all of the information available on marketing with a blog, I usually don’t find links within the content that take me directly to marketing and tracking tools. Now you have a few to increase your marketing status above your nearest competitor.

Note: The “Forrester” mentioned in the Fortune 500 quote belongs to Forrester Research, not Duane Forrester of Microsoft.

Technorati Tags: small business marketing, blog marketing, solo business marketing, BtoB, Duane Forrester, solo entrepreneur