Add Persistence to Your Plan

Keep going and you will achieve your goal A good friend recently received a long-awaited telephone call that will soon add more than $100,000 to her bank account because of one factor: persistence.

This friend provides a service to the construction industry. She connects industry participants with each other and learned last year about a new opportunity that’s worked for a competitor in her field.

She invested a few thousand dollars in brochures, marketing this service on a regular basis to her mailing list. She makes money in other areas of business, but she continued watching as her funds were drained by mailing costs. She, however, kept sending brochures to prospects.

A telephone call came in to her office last week from a person on the list. He’s ready to move forward with the new service. If everything goes as planned (signatures are required on a document), she will be rewarded with much more than she’s invested.

My friend’s story encouraged me to continue with a plan that’s seemingly failing for me right now. I’m sending brochures to a particular market, and nothing’s happened to date. But I’ll continue to mail my catalogs, because just like what happened for her, someone is going to call me to schedule an event.

It’s very easy to give up because nothing’s occurred with a plan after a very short period of time. This is not the time to quit. Continue distributing your message in whatever manner you choose. Add a personal message, or order customized envelopes in non-white colors to emphasize your offer.

Something positive is going to happen. Persistence is the key to receiving your reward.

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