Former Contacts are an Easier Sell than New Ones

Reconnect with former customers Many solo marketers focus their sales strategies on making repeated contact with those who’ve purchased from them in the past. That’s the process many experts recommend.

It’s a focus that works for me because I’ve made a habit of completing these three strategies:

Emailing an online newsletter each week

Mailing postcards a minimum of every three months

Sending greeting cards on first-purchase anniversaries, birthdays, and for other special events that occur between the client and me

If you’ve fallen out of touch with past clients, the article Re-Connect with Former Clients may help to once more establish ties, which may expand into new sales and referrals in the long run.

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