Webinars — Are Yours Free or for a Fee?
I’m a huge fan of webinars, teleseminars, and anything else that can be launched singlehandedly or with little assistance on the Web in order to reach a local or global audience.
As an early attendee of these online events, I not only learned topical information, I also studied how the event was launched. Most of all, I noticed that the well-attended events were paid for in advance by Web audiences who understood that a small, upfront investment translated into data that was well worth the money.
I was glad to read the topic of webinars mentioned in the ToolBox section of DMNews’s February 18th issue. Christopher Dean of KRM Information Services Inc. responded to the question, “Should I charge to attend my webinar?”
Dean provided his views in two paragraphs. Webinars:
Why charge for your webinar?
Years ago I charged a fee for my online events, and I’d still do so today. In addition, current technology from free conference call companies allows you to record the event and sell it on CDs or as a downloaded product.
There’s nothing wrong with offering customers free webinars. Perhaps by scheduling one free of charge and one for a fee you can gauge which of the two draws the most attendees and leads.
Technorati Tags: small business marketing, create a webinar, solo business marketing, DMNews, solo entrepreneur, Christopher Dean, KRM Information Services Inc.
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Marketing Lessons Found on Facebook
Anita Campbell of Small Business Trends interviewed Shama Hyder yesterday on How to Use Facebook to Market Your Business.
This topic gained my attention because I focus on my Facebook page more than my other social pages. I like learning how associated friends navigate marketing through the updates added to their profiles.
As Sharma says, there’s no need to spend a lot of time on Facebook. What’s most important is the quality time spent researching opportunities, gathering ideas from other members, and adding relevant information about yourself.
Listen to the recording when you have time. I plan to hear it again, as I was 12 minutes late for the initial broadcast. I have a feeling that what Shama says about Facebook may be transferable to other social settings.
Technorati Tags: small business marketing, solo business marketing, Anita Campbell, Shama Hyder, solo entreprenuer, marketing with Facebook
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Like Fitness, Marketing is No Pain, No Gain
My mood wasn’t very sociable yesterday evening, but instead of listening to my inner stubborn child, I boarded the bus to New York to attend the Web 2.0 Meetup at Webster Hall.
I know that part of my problem was the recent bus fiasco that kept me from attending the Small Business Summit. Perhaps travel went smoother because of the President’s Day light traffic.
Had I not followed the advice I often state here, I would have missed the presentations led by talented guys who make the Web a more sociable place.
ReviewBasics.com - A global collaboration tool which enables you to share content with co-workers, peers, and others who can provide feedback online.
BricaBox Blog - A social content platform, but it’s much more. Check out the site and their YouTube video for more details.
Drop.io - Share anything you want in this private space. Nothing uploaded, whether text or photos, will show up in search engines.
Technorati Tags: small business marketing, ReviewBasics.com, solo business marketing, BricaBox.com, solo entrepreneur, Drop.io
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A Few Good Blog Marketing Tools
“…only a small portion of Fortune 500 companies have their own blogs today, according to Forrester — despite the fact that blogging is inexpensive and easy compared with other marketing tactics.”
Large companies may not be blogging, but it’s more likely that a direct competitor who’s solo in size like you is on the blogging wagon. However, that doesn’t mean the competition can be found online through their blog as easily as you, especially if your blog includes keywords that increase your search engine ranking.
That was a key focus in BtoB’s February 11th NetMarketing column. The above quote from BtoB was hardly a revelation, as many of us escaped the corporate world where everything is stuck in a committee meeting followed by extensive reports, studies, and findings.
While the main article, The Blog Boost, introduced non-bloggers to the blogging world, the sidebar Ask The Expert column mentioned links to bookmark if a blog is one of your marketing tools.
Duane Forrester, senior program manager at Microsoft, was this issue’s expert, stating:
“Tools such as www.keyworddiscovery.com or www.wordtracker.com can help you see how many people have searched for a given phrase, helping you understand which keywords to use.”
You’ll find the Ask The Expert column here and The Blog Boost article here, at least while the issue is online.
With all of the information available on marketing with a blog, I usually don’t find links within the content that take me directly to marketing and tracking tools. Now you have a few to increase your marketing status above your nearest competitor.
Note: The “Forrester” mentioned in the Fortune 500 quote belongs to Forrester Research, not Duane Forrester of Microsoft.
Technorati Tags: small business marketing, blog marketing, solo business marketing, BtoB, Duane Forrester, solo entrepreneur
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Shirley George Frazier - Solo Business Expert, Author, College Mentor
When you hire me to speak at your conference, college or special event, attendees will thank you for a great program. Media interviews also welcomed. Call or Email me. 973-279-2799 or shirley@shirleyspeaks.com.
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