A Look at Three Social Marketing Tools

Bitstrips enhances marketing visibility It’s difficult to decide which social media tools and widgets to include in your marketing bag, especially when each option is bright and shiny, begging for more attention than the next.

I’ve been experimenting with Facebook. Rather than jump in to market my business, I’ve stood on the sidelines to watch how others market themselves.

In addition, I read the article Fracas over Facebook and Trepidation with Twitter by Alexandra Wharton, published in the January/February edition of Revenue. None of the firms interviewed have cracked the revenue code on Facebook, but with patience, there’s promise for future monetization.

I’ve done nothing with Twitter so far except to register before someone else claims my name. The thought of informing others about what I’m doing before I get down to business seems counterproductive. I’m just not ready.

Then I learned about Bitstrips from Scott Allen of The Virtual Handshake after he attended SXSW.

The opportunity to introduce ideas and content in comic strip format, in addition to video, audio, and text, seems worthwhile.

I climbed a semi-steep learning curve to learn the basics (or perhaps trying the process at night was my downfall). However, I completed two solo strips that parallel me in comic format and am pleased with the results, one you’ll see above.

Try Bitstrips this weekend. It may be a bright, shiny object that fits like a glove in your marketing toolbag.

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