Marketing Planning 101 - A One Year Update

One year ago I talked about marketing planning and shared insightful excerpts from the book, Multiple Streams of Income, by Robert G. Allen.

I’m looking back at that post because I like to measure what I’ve planned versus how much I’ve progressed through my own advice.

It’s very easy to take market planning for granted, doing whatever task floats to the top without considering the long-term benefit of unglamorous projects that automate business in order to enjoy a more-fulfilling life.

My score card from one year ago? About a B-.

I’ve planned many of my business projects throughout 2008, and I’ve also created a streamlined process for organizing my receipts to make monthly reconciliations less taxing. That’s a huge change for the better, but it’s not enough.

One task that I will soon complete is automating more of the predictable marketing dilemmas. Not doing so has wasted a lot of my time.

There’s more on my agenda, but I’m still searching for the right solutions.

How has your marketing plan progressed since last year? What grade would you give yourself?

Technorati Tags: small business marketing, solo business marketing, marketing plans