Niche Magazines Fill a Grand Void

Looking within smaller niches to find your audience Last week I met with a friend to brainstorm ideas on where she can promote her new blog and associates services.

I immediately suggested niche magazines that, as proven by statistics, are read by her potential customers.

A light bulb seemed to shine above her head the same way one lit above mine during a meeting with a different friend at a tea room.

As I mentioned the niche magazines that were familiar to me, I began thinking about how many of us only pursue well-known publications when promoting. However, when peeling back layers, you will find many new options to reach a specialized audience.

For example, I’ve sought and received exposure in Costco Connection, which reaches thousands of solo business owners. Getting press in that publication was a coup which brought me many sales throughout that year.

Be sure to find and contact lesser-known magazines that put you directly in front of your prospects. This one light bulb will brighten your vision to see new paths for great promotions.

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