Offers By Mail Aid Your Marketing Plan

Almost every week by mail I receive a new credit card offer from American Express. Yesterday, I was invited to “take my business to the next level” by upgrading my current AmEx business card to the Business Platinum Card.

The one-page letter explained the benefits of receiving four companion airfare tickets, conference room access in hundreds of cities worldwide, and enrollment in the membership program, all for an annual fee of $450.

As a customer, it’s in my best interest to keep the free-of-charge card in my possession and invest $450 in a marketing program that increases my revenue. But as a marketer, I recognize a smart campaign.

Loyal clients are first in line to receive new product offers.

The sales conversion rate is higher within your current customer list than with prospects.

Any objections voiced by respondents will help you adjust your offer for the next group on your marketing list.

By the time next week’s AmEx offer arrives, I’ll have used this week’s letter as a pattern for my own marketing campaign. What company that consistently sends you offers will unwittingly help take your business to the next level?

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