Five Reasons Why Customers Come Back

DMNews‘ April 21st edition features four statistical charts on the Data Bank page, including one that shows a percentage breakdown of “why shoppers return to online stores.”

The chart, compiled by Guidance, includes the top five reasons that influence return shopping. There’s no mention of how many individuals were surveyed, but the results are worth noting.

Product recommendations - 35 percent

Unique experience for each visit - 26 percent

Areas for consumer feedback - 18 percent

A welcome when they arrive - 16 percent

Community atmosphere - 6 percent

Whether you sell a product or service, online or offline, any of these preferences are not difficult to add to enhance your customers’ buying experience.

It’s best to first ask clients which of the options is most beneficial for them.

As an example, one of my Web sites allows visitors to rate video tutorials added to each page. A “5″ rating is excellent, while “1″ indicates that it’s not helpful. This feedback allows me to gauge the direction I’ll take with forthcoming videos.

Do you know why your customers return? Perhaps it’s time to ask.

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