How Not to Market Like a Politician

Is there a time considered as best to begin marketing? I can think of a few:

Partnership with a new client

Launching an updated product

Grand opening at a new location

Contacting your customers because of a crisis won’t win you much sympathy, especially if you’ve never, in all your years of service, connected with them.

The councilman of my district has been in office for more than four years. The only time I’ve heard from him is - never - until yesterday.

A notice arrived from him by mail, not to update constituents about the district, but to launch a tirade about his opponent in the upcoming election. He not only misused paper during this Earth Day week, he seems to believe that this type of marketing campaign will win him votes.

For us, votes are a combination of customer loyalty, referral business, and sales. If you seek to win any of these, create, maintain, and monitor connections with customers a minimum of once a quarter. It will ensure that if you ever find yourself in a crisis, clients will not only sympathize, they’ll also act as your best cheerleaders.

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