An Interesting Way to Build Your Email List

Look for partners to create online co-registration deals You’re following all of the instructions found on the Internet to build your online mailing list, but visitors are slow to subscribe. What’s a marketer to do? Perhaps co-registration is the answer.

I just read a fascinating feature in the April 28th edition of DMNews. Titled Build Your List with Co-Registration, four Email advisers/experts share their insights on how to collaborate with firms selling products or services within similar industries.

“If you sell gifts on your Web site, arrange co-registration with another gift-e-commerce store. I know a store owner who sells gourmet food online and has co-registration deals on sites where people give gifts such as flowers or travel.”

That quote is a great starting point to determine the best firms for your own Email list-building collaborations.

Here are more examples that may spark pairing options.

Podiatrist and shoe store

Wedding site and flower shop

Stationery store and graphic artist

Landscaper and interior designer or carpet cleaner

Why is co-registration becoming popular? One reason is that renting a mailing list may not prove fruitful. I’ve talked about mailing lists and how I’ve rented them, so far with no prospects or sales generated.

“Co-registration differs from buying a list because these names represent potential customers who have ‘raised a hand’ and said ‘I am interested in your product or service.’ “

There are many benefits to offering a subscription to your newsletter and other online communications through co-registration. Another alternative is to write a guest article for publication on the ancillary partner’s site, blog, or newsletter.

Have pen and paper handy before you begin reading the DMNews article. You’ll likely start recognizing which spaces on the Web offer you the most-promising co-registration opportunities.

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