How Do You Keep Your Email in the Right Box?

Do you find that some of your own Emails end up in your spam folder? You’re not alone. The same has happened to me.

Email is created from a man-made system, so it can and will contain faults.

The May 6th issue of BtoB reports that:

“One of every five permission-based e-mail messages sent to U.S.-based ISPs lands in the junk mail folder, according to an e-mail deliverability study by Lyris…”

What can counter this marketing blip? Here’s what I’ve done.

1. Encourage newsletter subscribers to white list my publication name and/or Email address.

2. Write short, simple subject lines that readers will understand.

3. Create a Web site for the sole purpose of adding my past communications.

4. Send my newsletter on the same day, faithfully, and generally at the same time.

Nothing’s foolproof. However, these tips may connect you with customers more often and keep your Email in the right box.

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May 7, 2008 | Filed Under Email Marketing 

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