Marketing with a One Line Message

Crain’s New York Business’s May 12 edition included an article entitled, “7 Tips for Healthy Viral Marketing Campaigns.”

I’d normally consider the seven tips as rudimentary, but tip 6 mentioned a tactic that many of us overlook.

Hotmail and Yahoo! (the latter is not mentioned in the tip) add a single viral message at the bottom of each Email. It’s simplistic but is one of the best examples of marketing.

Many of us add a chunky, multi-lined signatures within our Emails. I’m going to change it to a one-line message and see how that works.

Perhaps this idea will convert your visitors and readers into buyers.

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May 15, 2008 | Filed Under Email Marketing 

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