Bird Droppings Become a Key Marketing Ingredient

One of the stories during Monday evening’s news broadcast featured a New York salon that gives facials with bird poop as a key ingredient.

I couldn’t find the story on the news site, but the story and video is at Reuters.com.

Because I’m in the New York area, the story was sensationalized by calling the ingredient “bird poop,” but the salon cleans up the urban visual by calling it “nightingale droppings.”

The news reporter tried the $200 facial and said her skin felt smooth and clean. But was it the bird poop that soothed her skin, or did the overall cleansing treatment associated with every facial make a difference?

Whatever made her skin clean doesn’t matter. The bird poop story made the news, and you can bet that women (and probably men, too) are lining up to try this “revolutionary” product.

The moral? Market the strangest, most-outrageous part of your product or service, and be sincere in your belief that the ingredient works. Some will laugh, but many more will jump on the bandwagon and buy.