A Look at Marketing with Incentive Gifts

Because of my ongoing grand jury participation, I was unable to attend last month’s Incentive, Rewards and Recognition Show in New York.

However, Incentive Magazine brought me up to date on the products I missed that businesses of all size choose as marketing tools before and after the sale.

You’ll find links here to 50 different options on their site. Everything won’t qualify as an incentive gift for your clients, but it’s terrific to view these items and create your own choice according to your budget.

One item I saw in Incentive’s June edition was a Noon Whistle Candy Set from Dean & Deluca.

“Retro lunchbox with stainless steel look comes with pistachios, dried fruit, dark and white chocolate, Swedish Fish and a tin of toffee caramels.”

That’s something you can put together without the big brand name price, or perhaps this exact gift is perfect to impress a client.

You’ll also find gift card, travel, and electronics’ options.

If your budget had no bounds, which of these selections is the incentive you’d present to clients?

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June 23, 2008 | Filed Under Customer Connections 

Comments

2 Responses to “A Look at Marketing with Incentive Gifts”

  1. Giftex Blog on June 24th, 2008 5:40 am

    Be sure to use finesse and subtlety if you wish to draw the most out of gifting. Gift giving is an art. You must consider the different aspects before you go ahead.

  2. Shirley George Frazier on June 24th, 2008 3:50 pm

    It’s true that each of us must consider a variety of things before choosing incentive gifts, including client sales, culture, and whether or not it’s appropriate to give a gift as appreciation.

    I learned this long ago when I first appeared on the Food Network. For example, it’s okay to send a note of appreciation to the show producer but not a gift.

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