Industry Seminars Uncover Marketing Material

Do unread newspapers and magazines pile up in your office quickly?

That’s what has happened to me in the past weeks.

I finally went through more than 50 percent of it yesterday and noticed one important section in many of them: the upcoming seminar schedule for the industries I follow.

Reviewing seminar topics and descriptions acts as a barometer for your marketing. It provides ideas on:

Articles to include on your Web site

White papers for loyal clients

Podcasts to plan (just 5 minutes each with a URL for more information)

Consulting topics to offer

What I do is add the topics that will enhance my marketing into my business development plan, the one I show here. Each week I choose one subject, outline the material, and write the information.

Then it’s launch in the best format that brings me clients and revenue.

Isn’t it wonderful when someone else develops a seminar so you can market and make money?

If your industry is not yet planning a roster of seminars, see what’s up and coming on the solo events and conference list.