Are Surveys Part of Your Marketing?

Yesterday, I received an inpatient survey by mail from the medical facility that performed my emergency surgery, which I talked about briefly in this post.

The procedure took place just one week ago, so the facility obviously has their survey process down to a science, sending it before patients forget about their stay.

The four-page survey asks me to fill in one of five circles, rating the center on a very poor to very good scale, on admission, the room, meals, physician, speed of discharge, and eight more areas.

A self-addressed, stamped envelope is included, and the accompanying letter says that by returning the survey, I’ll be entered into a weekly drawing to win a $25 American Express gift certificate.

The survey cannot be completed online, but I won’t hold that against them. Overall, this is an exceptional procedure that all of us can learn from.

In what capacity can a survey work for your firm?

After the sale is completed

When a client chooses a competing firm

A year after the initial sale

When it’s time to purge your mailing list

After you’re awarded the contract but before the work starts

The hardest part is the actual survey development. However, if you begin collecting surveys from correspondence received by mail or surveys received online, you’ll have several blueprints from which to begin creating your own.

There’s more information on creating surveys in this article.