U.S. Gas Crisis Pumps Up Local Marketing

There’s lots of talk throughout the U.S. about how families are staying closer to home due to the high price of vehicle gas and other price increases.

This situation may be beneficial for your firm. Here’s a list of questions to ask yourself to capitalize on marketing to stay-close-to-home families.

1. What local groups are planning special events?
2. Which organizations will hold their annual gathering here rather than away?
3. Where will adults, seniors, or children get together?

For example, if a bike ride or race will occur, are there sponsorship possibilities? Can a banner with your company’s name and Web address be included on stage when the winners collect their trophies?

Stay focused on the potential to market to the local community this summer. I bet there’s lots of business in your backyard.