Show Directories are a Post-Event Resource

Yesterday, I found several companies I want to work with that provide unique services listed in a place that many marketers take for granted: an official show directory.

This makes me wonder — what do you do with show directories when the event is over? Do you:

Leave it in the hotel room as trash

Crumple it in your luggage and don’t unearth it until the next trip

Toss it in an office pile

Organize it on a shelf with other show directories

I once saw no value in these thick manuals, but now I appreciate the time and energy producers take to compile these valuable resources.

A long-time trade show speaker once told me that she keeps her show directories in order on one shelf in her office, discarding the old one after attending a newer show. Since then I’ve done the same.

I find many times that it’s much easier to review a past show’s roster than to search online for what I consider to be a needle in a haystack. Do you, as a solo marketer, have such time on your hands, or is treating show directories like treasured resources, a better option?

Technorati Tags: solo business marketing, official show directory, trade show directory, small business marketing, solo entrepreneur

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April 29, 2008 | Filed Under Conferences, Offline Ideas | Leave a Comment

Entrepreneur Magazine Schedules Free Seminars

Shirley George Frazier speaking at a Denver event This morning I received an Email from Entrepreneur.com about their upcoming Business Success Secrets breakfast seminars.

These events, to be held in eight cities in the U.S., are free of charge to attend. The New York event is scheduled for July 17. I was ready to commit to it but consulted my calendar first and see that I’ll be on a flight to Los Angeles that morning.

I encourage you to attend if available. My preparation schedule may help you to get the most from attending.

Make sure the information on my business cards is up to date

Write down two or three questions to ask the speaker

Arrive early to meet/speak with other entrepreneurs

You’ll find more upcoming events on this page.

Technorati Tags: solo business marketing, Entrepreneur.com, small business marketing

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April 28, 2008 | Filed Under Conferences, Networking | Leave a Comment

A Place to Learn How to Reward Customers

If I’m not at jury duty on May 7 and 8 (right now I’m scheduled to sit on a grand jury), I’ll attend the New York Incentive Rewards & Recognition Show at the New York Hilton.

This is the formerly-named Incentive Show held for years at the Javits Center.

The event brings seminars and exhibitors together in one place for you to:

learn marketing strategies you may not have considered, and

determine which products, shown by exhibitors, fit your requirements and budget.

I’ve mentioned this show in the past and shared some finds with you in the five-part marketing trends series.

While others attend this event just to swipe free samples, you have access to company representatives who will work with you to create a winning campaign.

Here’s where to register if you plan to attend.

You’ll find other conferences throughout the U.S. on the recently-updated events page.

Technorati Tags: small business marketing, New York Incentive Rewards & Recognition Show, small business events, solo business marketing, solo entrepreneur

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April 8, 2008 | Filed Under Conferences | Leave a Comment

Five Ways to Know You’re a Teleseminar Junkie Instead of a Successful Marketer

Teleseminars are beneficial; too many waste time During my first ten years of marketing presentations, I’d see some of the same people in the audience. And guess what? Those people asked me the same questions after every event.

I thought I was in a time warp until some friends, also in the audience to support me, noticed the same behavior from these attendees.

The next time I spoke, I offered the group new advice.

Don’t become a professional seminar attendee. Take parts of what you learn here to create a more-successful business in the coming year.

These events occurred before the Internet became popular, and now that many experts make their messages available by telephone, you may find yourself in a similar, yet virtual, situation.

Have you noticed how much teleseminars (seminars delivered by telephone) have grown in quantity? I seem to receive an invitation to one by Email every day. How about you?

In January I promised myself to only attend teleseminars that elevated my knowledge about an area of business I knew nothing or little about but required for growth. To date I’m on track.

I’m sure the same is true for you, but in case you’re in need of a detox, I’ve created a list of five ways to tell if you’ve become a teleseminar junkie and easy solutions to get back on track. Read more

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March 25, 2008 | Filed Under Conferences, Offline Ideas, Problems & Solutions | Leave a Comment