Uncover What Clients Want by Reading What They Read
Subscribing to the trade magazines your clients read proves to make marketing easier.
Many of the articles provide a tutorial on how to put your products and services into their hands and convince similar industry participants to buy, too.
For example, the April 21st edition of Meeting News includes a section that showcases convention centers in Myrtle Beach, Las Vegas, Memphis, and San Antonio.
Each showcase includes the convention center’s statistics, guest specialties, and contact person. That’s a ton of information to pursue a relationship with the center or ancillary partners.
Reading the same publications as your clients has the ability to put your marketing campaigns on a new and profitable platform.
The next time you speak with clients, ask each of them which magazines arrive in their mailbox so that you can subscribe to the same.
If the information shared here benefits your success, please subscribe to my RSS feed!
Can You Offer a Tax Rebate Incentive?
Are businesses in your area offering bonuses for using tax rebate checks at their establishments? They are in my area.
If your business services other businesses, there may not be many promotions open to you (though a savvy marketer might create some type of offer), but if you cater to consumers, a promotion that promises a bonus for purchases may increase your revenue.
You don’t have to be extremely creative with this. First, look at what other firms present. Web site advertising can quickly be implemented, and direct marketing tactics must be decided and launched quickly to grab buyers’ attention as checks are received.
A retail store might offer a bag of goodies to customers who spend $50 or more by a certain date. Those goods can be a mix of slow-selling merchandise which is placed into an attractive tote bag.
I’m my best investment and will fund my retirement account as soon as the check arrives.
Technorati Tags: solo business marketing, tax rebates, small business marketing, business promotions
If the information shared here benefits your success, please subscribe to my RSS feed!
Which Business Card Benefits Your Marketing Plan?
It’s been two years since I attended The Incentive Show (now known as the New York Incentive, Rewards, & Recognition Show) and reported on this trifold business card shown at the event.
Have you found a similar card that meets your needs, or is the traditional one-sided card still your favorite?
I admit not graduating to a trifold option, but I have added a two-sided card to my marketing arsenal.
One side includes my photograph on the left and details about my business on the right. The back side features three positive slogans taken from my seminars and then repeats my contact data on the bottom.
This card accompanies me wherever I travel. It’s one of three cards I carry and distribute according to the contact, our conversation, and how I can serve them.
For example, if I speak with a retailer, he gets one type of card. If meeting with a service-based business owner, she receives a different card.
It’s terrific that business cards fit easily into all budgets, and you can upgrade the theme and contact information whenever your marketing plan changes.
You’ll find more information about business cards beginning with this page.
Technorati Tags: solo business marketing, business cards, small business marketing
If the information shared here benefits your success, please subscribe to my RSS feed!
An Interesting Way to Build Your Email List
You’re following all of the instructions found on the Internet to build your online mailing list, but visitors are slow to subscribe. What’s a marketer to do? Perhaps co-registration is the answer.
I just read a fascinating feature in the April 28th edition of DMNews. Titled Build Your List with Co-Registration, four Email advisers/experts share their insights on how to collaborate with firms selling products or services within similar industries.
“If you sell gifts on your Web site, arrange co-registration with another gift-e-commerce store. I know a store owner who sells gourmet food online and has co-registration deals on sites where people give gifts such as flowers or travel.”
That quote is a great starting point to determine the best firms for your own Email list-building collaborations.
Here are more examples that may spark pairing options.
Why is co-registration becoming popular? One reason is that renting a mailing list may not prove fruitful. I’ve talked about mailing lists and how I’ve rented them, so far with no prospects or sales generated.
“Co-registration differs from buying a list because these names represent potential customers who have ‘raised a hand’ and said ‘I am interested in your product or service.’ “
There are many benefits to offering a subscription to your newsletter and other online communications through co-registration. Another alternative is to write a guest article for publication on the ancillary partner’s site, blog, or newsletter.
Have pen and paper handy before you begin reading the DMNews article. You’ll likely start recognizing which spaces on the Web offer you the most-promising co-registration opportunities.
Technorati Tags: solo business marketing, co-registration list building, small business marketing, DMNews
If the information shared here benefits your success, please subscribe to my RSS feed!
-
-
Shirley George Frazier - Solo Business Expert, Author, College Mentor
When you hire me to speak at your conference, college or special event, attendees will thank you for a great program. Media interviews also welcomed. Call or Email me. 973-279-2799 or shirley@shirleyspeaks.com.
-
Blogroll
- *Shirley George Frazier, Author and Speaker
- *Solo Business Marketing Site
- *Subscribe to the Newsletter
- Business Card Marketing
- Caroline Melberg’s Small Business Marketing Mavericks
- Flora Brown’s Gift Basket Blog
- Gift Basket Business Site
- Mitch Mitchell
- News Release Distribution Help
- Small Business Trends
- Successful Blog
