Marketing with a One Line Message
Crain’s New York Business’s May 12 edition included an article entitled, “7 Tips for Healthy Viral Marketing Campaigns.”
I’d normally consider the seven tips as rudimentary, but tip 6 mentioned a tactic that many of us overlook.
Hotmail and Yahoo! (the latter is not mentioned in the tip) add a single viral message at the bottom of each Email. It’s simplistic but is one of the best examples of marketing.
Many of us add a chunky, multi-lined signatures within our Emails. I’m going to change it to a one-line message and see how that works.
Perhaps this idea will convert your visitors and readers into buyers.
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How Do You Keep Your Email in the Right Box?
Do you find that some of your own Emails end up in your spam folder? You’re not alone. The same has happened to me.
Email is created from a man-made system, so it can and will contain faults.
The May 6th issue of BtoB reports that:
“One of every five permission-based e-mail messages sent to U.S.-based ISPs lands in the junk mail folder, according to an e-mail deliverability study by Lyris…”
What can counter this marketing blip? Here’s what I’ve done.
1. Encourage newsletter subscribers to white list my publication name and/or Email address.
2. Write short, simple subject lines that readers will understand.
3. Create a Web site for the sole purpose of adding my past communications.
4. Send my newsletter on the same day, faithfully, and generally at the same time.
Nothing’s foolproof. However, these tips may connect you with customers more often and keep your Email in the right box.
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An Interesting Way to Build Your Email List
You’re following all of the instructions found on the Internet to build your online mailing list, but visitors are slow to subscribe. What’s a marketer to do? Perhaps co-registration is the answer.
I just read a fascinating feature in the April 28th edition of DMNews. Titled Build Your List with Co-Registration, four Email advisers/experts share their insights on how to collaborate with firms selling products or services within similar industries.
“If you sell gifts on your Web site, arrange co-registration with another gift-e-commerce store. I know a store owner who sells gourmet food online and has co-registration deals on sites where people give gifts such as flowers or travel.”
That quote is a great starting point to determine the best firms for your own Email list-building collaborations.
Here are more examples that may spark pairing options.
Why is co-registration becoming popular? One reason is that renting a mailing list may not prove fruitful. I’ve talked about mailing lists and how I’ve rented them, so far with no prospects or sales generated.
“Co-registration differs from buying a list because these names represent potential customers who have ‘raised a hand’ and said ‘I am interested in your product or service.’ “
There are many benefits to offering a subscription to your newsletter and other online communications through co-registration. Another alternative is to write a guest article for publication on the ancillary partner’s site, blog, or newsletter.
Have pen and paper handy before you begin reading the DMNews article. You’ll likely start recognizing which spaces on the Web offer you the most-promising co-registration opportunities.
Technorati Tags: solo business marketing, co-registration list building, small business marketing, DMNews
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Seven Methods for Email Marketing
BtoB recently published their Interactive Marketing Guide 2008, which details how businesses are connecting with clients through various channels.
One statistical chart that I found of interest was the Reasons that U.S. Marketers Use E-Mail Marketing. Here’s the breakdown.
I found it interesting that reactivating dormant customers would be an Email function. That’s a process I find better served through letter or postcard.
In my snail mail, I tell past clients about new sections on my Web site and encourage them to subscribe to my online newsletter, which hopefully generates interest and a new subscription.
Which of these Email marketing reasons makes the top of your list, and which ones did you not consider until reading it here?
Technorati Tags: small business marketing, Email marketing, BtoB, solo business marketing, solo entrepreneur
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Shirley George Frazier - Solo Business Expert, Author, College Mentor
When you hire me to speak at your conference, college or special event, attendees will thank you for a great program. Media interviews also welcomed. Call or Email me. 973-279-2799 or shirley@shirleyspeaks.com.
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