Now’s the Time to Create Online Videos

Start creating online videos to market your businessHow important is it for you to create videos for online viewing? Today’s customers and first-time visitors expect a mix of text, photographs, and videos on your Web site, so it’s not only important. The inclusion is now urgent.

On November 26, The Wall Street Journal chose the topic of online video creation as a front-page special section report. The report included a chart from The Kelsey Group which surveyed how 500 adults reacted after watching a video ad.

  • 43 percent visited the company’s Web site
  • 22 percent requested product/service information
  • 18 percent went to a store to see the item up close
  • 15 percent purchased the item
  • 11 percent forwarded the video to someone else
  • 9 percent accepted a trial offer
  • 3 percent requested a subscription
  • 45 percent were not influenced

    • My statistics show a 27 percent increase in site visitors in a three-month period thanks to a video I created in my backyard and make available in two places: 1) on one of my sites and 2) on YouTube, and the latter citing is the one most people find due to YouTube’s popularity.

    If you’ve not entered the video arena as yet, will 2008 be your year to start? Online videos that market your business is now a very-necessary piece of the marketing pie you can no longer overlook.

    Related Posts:
    Camcorders Come in Many Sizes for Marketers
    Blogging Conferences Extend Your Marketing Reach

    Technorati Tags: , , , , ,

    If the information shared here benefits your success, please subscribe to my RSS feed!

    December 24, 2007 | Filed Under Online Ideas, Technology | Leave a Comment 

    Marketers Adapt and Thrive with Change

    Learn to adapt to the changing marketplace.Can a key maker make money by waiting for someone to walk through the door to have a key duplicated? Not in today’s society. The same is true for a record store owner who thinks that he’ll sell lots of 45s in a download world.

    I read stories about each of these entrepreneurs in my local newspaper. Thankfully staff writers continue to share news about business owners who find a way to satisfy customer demand rather than give up because of market shifts.

    The key maker decided to collaborate with the auto alarm and home security industries. Because of his expertise, these industries outsource key-making projects to him on a regular basis.

    The record store owner’s shop is still a popular place where DJs find club music, but he’s gone a step further. No only does he sell music on the Internet, he also converts records into CDs, which is big business.

    These examples feed the mind with ideas and opportunities to make changes to products and services that may be sitting on a shelf, waiting to be converted into a digital download or mailed CD. Perhaps there’s an industry looking to put outsourced projects into your capable hands.

    Do you see the potential?

    Technorati Tags: , , ,

    If the information shared here benefits your success, please subscribe to my RSS feed!

    December 10, 2007 | Filed Under Problems & Solutions, Technology | Leave a Comment 

    What I Learned Last Night at Meetup

    Last night, thanks to my friends Des Walsh and Suzie Cheel, I attended the Web 2.0 Meetup in New York.

    The mix of networking and business presentations warmed the chilly evening.

    If a Meetup group is within or near your area, I urge you to attend to not only meet like-minded people but to also hear new ideas and learn about opportunities you may not have considered.

    Sorry to say I must keep this post brief, as I’m off to discover more about the services presented at last night’s event. Perhaps these sites will be beneficial to you, too.

    Buddy Media/Acebucks - Facebook loyalty program
    Convos - Aggregates your group’s information in one place
    Snooth - Wine social network
    RadiusIM - Social network integration

    Technorati Tags: , , , , , , ,

    If the information shared here benefits your success, please subscribe to my RSS feed!

    November 20, 2007 | Filed Under Networking, Technology | Leave a Comment 

    Camcorders Come in Many Sizes for Marketers

    Digital camcorders make marketing simple and easy.Two years ago, my brother-in-law walked into Costco on a day when a manufacturer was promoting a brand new pocket camcorder. Maybe it wasn’t called a camcorder at the time, but it provides the same type of features.

    The slim product, which easily fits into a shirt pocket, let you record visuals just like a larger camcorder and add your voice as narration. My brother-in-law said that he could record for a total of 45 minutes.

    When done, he connected the recorder to his computer through the USB connector, downloaded the recording, and manipulated it however he saw fit.

    I don’t know how my brother-in-law currently uses his recorder, but that same product is a hit in the marketing community. Jim Kukral showed his recorder at his BlogWorld Expo session, explaining its ease of use to quickly capture information wherever he travels.

    The camcorder is similar to this product, shown on Best Buy’s Web site, but it’s not this exact item. I’ve used the Tiny URL dot com site to condense Best Buy’s long URL.

    Perhaps a traditional camcorder is not in your budget or too large to capture video on the fly. If buying a small digital version will help you market your products or services, give it a try. Here are three ways I can think of quickly for its use. Capture:

    1. Testimonials from satisfied clients. It may be easier than getting them to write their comments.

    2. Demonstrations on how to use a product’s feature. This demystifies a complex task.

    3. A comparison between two products or services. You can be the spokesperson or choose a client to make the point.

    Technorati Tags: , , , , ,

    If the information shared here benefits your success, please subscribe to my RSS feed!

    November 16, 2007 | Filed Under Customer Connections, Technology | Leave a Comment 

    ← Previous Page — Next Page →