http://www.solobusinessmarketing.com/blog/nfblog Where Entrepreneurs and Success Connect Thu, 15 May 2008 12:42:22 +0000 http://backend.userland.com/rss092 en Crain's New York Business's May 12 edition included an article entitled, "7 Tips for Healthy Viral Marketing Campaigns." I'd normally consider the seven tips as rudimentary, but tip 6 mentioned a tactic that many of us overlook. Hotmail and Yahoo! (the latter is not mentioned in the tip) add a single viral ... http://www.solobusinessmarketing.com/blog/nfblog/2008/05/15/marketing-with-a-one-line-message/ Last year I created a project planning video that showed you how I keep projects organized using a binder, tabs, and customized sheets that you'll find here. Has this or another system helped you keep your project planning on track? I'm pleased to report that I've not only stayed on course, ... http://www.solobusinessmarketing.com/blog/nfblog/2008/05/14/project-planning-a-one-year-update/ Do you know that many print publications display their editorial calendars online? This feature is mainly for advertisers who want their ads placed in specific issues, but reading what magazines are planning can be a marketing coup for you. An editorial calendar details the information, articles, stories, and columns that will appear ... http://www.solobusinessmarketing.com/blog/nfblog/2008/05/13/promote-your-news-with-magazine-editorial-calendars/ Subscribing to the trade magazines your clients read proves to make marketing easier. Many of the articles provide a tutorial on how to put your products and services into their hands and convince similar industry participants to buy, too. For example, the April 21st edition of Meeting News includes a section that ... http://www.solobusinessmarketing.com/blog/nfblog/2008/05/12/uncover-what-clients-want-by-reading-what-they-read/ "I can't spend money advertising something I know I can't sell ... It's not worth it to me. Advertising is way too expensive." From Agents Balk at Overpriced Homes. The Record, May 7, 2008. That quote is from a real estate agent who can't convince some prospective clients to lower their ... http://www.solobusinessmarketing.com/blog/nfblog/2008/05/08/savvy-marketers-know-when-to-decline-business/ Do you find that some of your own Emails end up in your spam folder? You're not alone. The same has happened to me. Email is created from a man-made system, so it can and will contain faults. The May 6th issue of BtoB reports that: "One of every five permission-based e-mail messages ... http://www.solobusinessmarketing.com/blog/nfblog/2008/05/07/how-do-you-keep-your-email-in-the-right-box/ Some large businesses set practical standards that serve as models, and others make mistakes that are so blatant that you wonder how they became industry giants. The giant I refer to is Home Depot who, last week, announced that they are closing 15 stores throughout the U.S. From the May 2nd edition ... http://www.solobusinessmarketing.com/blog/nfblog/2008/05/06/in-marketing-less-equals-more-revenue/ Are businesses in your area offering bonuses for using tax rebate checks at their establishments? They are in my area. A supermarket will increase a $300 store gift card to $330. An electronics chain will give customers a 10 percent reduction on any sale more than $50. If your business services other businesses, ... http://www.solobusinessmarketing.com/blog/nfblog/2008/05/05/can-you-offer-a-tax-rebate-incentive/ It's been two years since I attended The Incentive Show (now known as the New York Incentive, Rewards, & Recognition Show) and reported on this trifold business card shown at the event. Have you found a similar card that meets your needs, or is the traditional one-sided card still your favorite? I ... http://www.solobusinessmarketing.com/blog/nfblog/2008/05/01/which-business-card-benefits-your-marketing-plan/ You're following all of the instructions found on the Internet to build your online mailing list, but visitors are slow to subscribe. What's a marketer to do? Perhaps co-registration is the answer. I just read a fascinating feature in the April 28th edition of DMNews. Titled Build Your List with ... http://www.solobusinessmarketing.com/blog/nfblog/2008/04/30/an-interesting-way-to-build-your-email-list/