Solo Business Marketing - Marketing Strategies for the Home-Based Business Book Shirley George Frazier Shirley Frazier

Marketing Strategies for the Home-Based Business: Solutions You Can Use Today

The book that makes marketing your solo business smooth and easy.

• Find your target audience, turning prospects into clients

• Learn to focus your message to solve clients' problems

• Maximize media exposure and get the attention you deserve

• Increase your profits year after year by with time-tested results

Click the button below to hear the book's introduction by audio here:

Do you have a brilliant business idea?

Are you ready to launch that perfect product or offer that much-south-after service to the world at large, but you don't know how to best reach customers?

Marketing Strategies for the Home-Based Business: Solutions You Can Use Today, written by solo business expert, Shirley George Frazier, gives you the tools to successfully market in your backyard and around the world 24 hours a day, 7 days a week.

What's in This Book for Me?

Unsolicited Book Review from Tammie Allen:

"The author, Shirley George Frazier, is brilliant. I give this book 5 star.

Anyone who has a home-based business should get a copy. Her advice works. I have tried them and it works. I'm impressed to the point that I tell everybody I meet about this book.

If you want to increase sales, start with this book. This book guides you step by step on strategies. If you don't read this book, you are doing both yourself and your business an injustice."

Using plain language and easy-to-follow worksheets, Shirley shares her 19 years of business expertise on everything from devising marketing plans that will focus your energies to getting the media on your publicity wagon.

You'll learn how to set up an Internet presence, keep your intellectual and technological property secure, and reward loyal customers for their business.

You'll also learn when to apply high-tech tools and when tried-and-true print marketing works best.

Case studies and real-life examples provide affordable ideas for your marketing arsenal.

Whether you're a new business owner or longtime entrepreneur, this reliable guide will take your solo or home-based business to the next level.

What Else Does this Book Include for My Success?

* Sample Marketing Plans
* Sample Direct Mail Letters, Postcards, and Flyers
* News Release Distribution Worksheet
* Potential Media Sources Worksheet
* Sample Online Media Room Page
* Product Creation Chart

What's in Each Chapter?

* Introduction

* Chapter 1: Your Marketing Plan - The First Step to Success
* Chapter 2: Network Marketing, Solo Style
* Chapter 3: Put It In Print - Direct Mail Marketing Tactics

* Chapter 4: Maximum Attention through Print Media Coverage
* Chapter 5: Making Yourself a Broadcast Media Darling

* Chapter 6: Technological Tools and More that Maximize Marketing
* Chapter 7: Internet Help to the Rescue
* Chapter 8: Security Issues and Solutions

* Chapter 9: Gifts and Other Incentives
* Chapter 10: Six Marketing Ideas for Savvy Soloists

* Summary
* Index

174 pages
ISBN 978-0-7627-4240-0
Published by The Globe Pequot Press