Knowing how people find your Web site is
a primary step to reaching more of your target market
and ending marketing campaigns that net you little
success. If you aren’t tracking your Web traffic or have
been unable to afford one of the more-popular programs,
Google’s service may be the solution.
Google Analytics is a free service
available to anyone with a Web site. It tells you how
visitors found you and which pages were visited. This
will help you target more customers by placing product
and service information on the pages they frequent most.
What’s required for this service? The
same thing that’s requested by fee-based trackers.
Subscribe using an Email address and password, and add a
few lines of HTML that Google creates within the site
pages you wish to track.
Read more about this priceless service at
http://www.google.com/analytics/.
When you’re ready, sign up and use the analysis to
increase your sales and create better marketing
campaigns.
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