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JANUARY |
FEBRUARY |
MARCH |
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Sales: New Year's; Healthy
Start program with hospitals and wellness centers.
Working On: Valentine's Day
radio promotions; corporate lunch & learn programs; trade show
inventory purchases.
Planning For: Additional Q2
publicity; Administrative Professionals Week corporate sales.
Web Site: New Year
greetings; new baskets; Valentine's Day offerings; new
promotions and ordering options. |
Sales: Valentine's day.
Working On: Late reminders;
2005 Q2 sales review; real estate and corporate productivity
gift promotions.
Planning For: Easter
promotions and sales.
Web Site: Mid month removal
of Valentine's Day promotion; Admin. Professionals Week baskets. |
Sales: Real estate;
corporate employee productivity gifts.
Working on: Admin. Prof.
Week; summer tourism and convention groups' baskets; Q2
postcards and e-newsletters.
Planning For: Admin. Prof.
Week and Mother's Day on and off-line promotions; tourism
market.
Web Site: Add Easter
selections. |
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APRIL |
MAY |
JUNE |
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Sales: Administrative Professionals Week; Easter.
Working On: Mother's Day; late Admin. Prof. Week reminders.
Planning For: Father's Day; summer weddings; welcome gifts at
summer conferences.
Web site: Timely removal of Admin. Prof. and Easter promotions;
add Mother's Day info with contest.
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Sales: Mother's Day.
Working On: Late Mother's Day reminders; 2005 Q3 sales review;
Father's Day; bed and breakfast industry sales.
Planning For: Summer contests; boat/yacht owners' sales; Q3
postcard.
Web Site: Remove Mother's Day baskets; add Father's Day gifts.
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Sales: Father's Day; bed and breakfast lodges; weddings.
Working On: July 4th; review of 2005 (upcoming) holiday sales;
boat/yacht owners.
Planning For: Adult Halloween parties; back to school market.
Web Site: Remove Father's Day info; add July 4th and summer
baskets.
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JULY |
AUGUST |
SEPTEMBER |
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Sales: July 4th celebration ($20.05 baskets); boating/yacht
industry; contest winner announced.
Working On: Back to school; August weekend getaway baskets.
Planning For: Auto/leasing industry; inventory; 2005 Q4 sales
review.
Web Site: Remove July 4th baskets; add back to school
selections. |
Sales: Back to school; late summer baskets; new car/corporate
auto leasing sales.
Working On: Q4 holiday postcards; flyers; e-newsletter.
Planning For: Holiday inventory; 2006 sales plan.
Web Site: Add early holiday order information and promotion with
photographs. |
Sales: Securing early holiday orders.
Working On: Corporate and individual holiday sales; popcorn
lover's baskets.
Planning For: Non-profit charity balls and auctions; additional
holiday sales.
Web Site: Add popcorn baskets for National Popcorn Month; update
holiday basket details as needed.
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OCTOBER |
NOVEMBER |
DECEMBER |
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Sales: Added holiday sales; popcorn lover's baskets.
Working On: Corporate sales follow-up; Thanksgiving hostess and
thank you baskets; holiday inventory adjustments.
Planning For: Client thank you cards, gifts and other
end-of-year tokens of appreciation.
Web Site: Remove popcorn baskets; add Thanksgiving
hostess/visiting baskets. |
Sales: Thanksgiving; early Christmas, Chanukah; Kwanzaa.
Working On: Aggressive holiday campaign; client thank you gifts.
Planning For: Last-minute holiday orders; New Year's; 2006 Q1
sales preparation.
Web Site: Late month removal of Thanksgiving information.
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Sales: Christmas; Chanukah; Kwanzaa, early New Year's gifts.
Working On: Follow-up calls to last-minute buyers; New Year's
promotions; 2006 Q1 postcards; New Year’s cards for select
clients.
Planning For: Valentine's Day sales; new market promotions.
Web Site: Written thanks and gifts to customers; add New Year's
basket ideas; late removal of holiday selections. |
The legend for this plan is
as follows:
Sales: Event, holiday, and
occasion-based baskets you expect to sell during the month.
Working On: What you need
to work on now for next month.
Planning For: What you
should work on now for late in the same quarter or next quarter.
Web Site: What to add and remove each
month.
Quarter Designation
Q1 =
January, February, March
Q2 = April, May, June
Q3 = July, August, September
Q4 = October, November, December
Each month of your plan
should incorporate:
1. Goals
2. Results
3. Sales this month versus last
4. What worked
5. What didn't work
If you begin planning like
a pro, you will reap rewards each month.
©1998-2006 Sweet Survival.
All rights reserved.
Solo Business
Marketing
Sweet Survival®
PO Box 31, River St. Station
Paterson, NJ 07544-0031
Voice: (973) 279-2799
info@solobusinessmarketing.com
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