Web Site Tips
Setting up your own Web site and finding a host to market your
business online is easy and affordable in today's
marketplace, a vast improvement over the early Internet years.
My first Web site,
GiftBasketBusiness.com, was
hosted by Earthlink at a cost of $99.90 per month which included a
secure shopping cart.
From the first month online, the business turned a profit. Today,
the same site runs online for less than $100 per year.
The Earthlink experience (their prices are probably lower today)
was at a time when a handful of companies had a monopoly on
the market, which not only meant few choices but also high prices.
Many Web services were a la carte, costing hundreds of dollars to
incorporate into one site. These options not only took time to
organize; it also required many man hours to learn.
Today, Web hosts offer bundled options that streamline your time and
budget, including:
• Templates and
instrumental tools to create your site
• Secure shopping carts
• Blogging and/or message board
features
• Email address
variations
• Forums and message
boards
• and much more depending
on the firm and its capabilities
You no doubt know that it's mandatory to establish and maintain a
Web site that complements your offline business. The site,
WebSitesForRetailers.com,
provides insight on firms with hosting ability. Overlook the word
"retailers" in the site's name, as the information
benefits anyone selling products or services on the Internet.
There are many Web site hosting companies available to bring you
online for the first time. It's critical to create your own
spreadsheet to determine which firm will be your Web site's host
provider depending on what they offer and service provided according
to others who've experienced their support.
If you're already established on the Web, your mission is
to launch and maintain your site and ensure that the costs paid and
services provided are within reasonable limits as compared with
other hosts' capabilities.
Click here
for a comprehensive review for your Web site.
SEO Tips
Title tags, keywords, and analytics are three basics for ensuring
that your Web site participates in standard search engine
optimization (SEO) techniques.
• Title tags, which are
displayed at the top of every Web site page, reflect the site's name
and specific content information for site subpages.
It's
disheartening to see that some Web site owners' home pages state the
word "Home" in the title tag rather than the site's name or main
purpose.
• Keywords, adding in
specific sections of the Web site's underside, tell search
engines what's on a page so that it's correctly categorized when
someone is looking for the type of information you make available
online.
• Analytics provide you
with a detailed analysis about number of visitors, popular pages,
keyword association, and, if available, number of sales gained from
site visits. Analytics' programs are available for a fee or free of
charge.
Click here
for a comprehensive review for your Web site.
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